I have a confession to make

This is something I wrote back in 2013 when I'd just finished University and was struggling in my role as an "Insights and Analytics Intern".

I suspected the work that our department was doing was pretty useless in the grander scheme of things. Also, I was working for a social agency who placed a lot of value on being relevant and on top of media all the time. To top it off I worked with a lot of annoying social media types who used words like social media guru or ninja with ZERO irony.

I just felt like I couldn't keep up and didn't really want to either. I'm way happier in my current position as a junior strategist. More on that another time.


This phrase kind of makes me cringe.

This phrase kind of makes me cringe.

I have a confession to make. I’m actually a terrible media commentator. For a long time I prided myself on not keeping up with the news. My reasoning was, and kind of still is, that there is no point in paying too much attention because the media machine is basically geared up to fill your head with fear and stupid ideas.

A bomb explodes in a foreign country, a new incompetent politician replaces the current incompetent politician, bird flu in Asia, Ricky Martin and Seal are in awe when it turns out that the singer with the beautiful voice is actually fat, economists waving numbers in your face, planking. I dunno. You get the idea.

I figure if something is big and important enough it will filter through to me. Gay marriage in parts of the states now, Ryan Gosling loves piglets and Top Man sells these fricking sweet new jeans that are cut like track suit pants.