Why won't my video go viral?

Here's an interesting quote from Karen Nelson Field's book Viral Marketing. This resonates with my lived experience.

Fear of rocking the boat, decision by committee and an absurd dedication to the purity of "messaging" are all massive road blocks for most of the content that I've helped create.

Yikes... When you consider that marketing is a weak force already, this sort of interference takes your chance of impacting sales from slim to zero FAST.